Press Contacts:
Ben Warner
Laguna Beach Magazine
949-637-0852
ben@lagunabeachmag.com
Laguna Beach Goes Virtual on EveryScape.com in "The Real World Online"
Virtually Explore 25+ Vacation Hotspots in 3D, Including Hotels, Restaurants,
Businesses, Beaches and City Streets
WALTHAM, Mass. (January 24, 2008) – Today, sunny Laguna Beach, Calif., goes virtual in The Real World Online
at www.EveryScape.com. In partnership with the Laguna Beach
Visitors & Conference Bureau and Laguna Beach Magazine, EveryScape will also debut with more than 25 participating
local restaurants, hotels and businesses. This is the first interactive experience that lets anyone online explore
Laguna Beach's interiors and exteriors by walking down streets and going inside local businesses and vacation
destinations. With EveryScape, visitors to Laguna Beach can virtually experience the famous Crescent Bay Beach
and park's 180-degree views, view area tide pools and stroll through hotels while making vacation plans all
from their personal computers.
"EveryScape not only lets people discover a potential vacation spot, but also provides an incredible resource
that transcends traditional maps, reviews, videos and photos," said Jeff Brandes, vice president of business
development, EveryScape. "Laguna Beach's vistas, beaches, top hotels and restaurants are major vacation
destinations in real life – and they're now available for anyone to explore online at EveryScape.com."
The EveryScape Laguna Beach experience goes live today, at
www.EveryScape.com,
www.lagunabeachinfo.com through the Laguna Beach
Visitors & Conference Bureau and at
www.Lagunabeachmag.com in partnership with Laguna Beach Magazine.
Now Web surfers can visually explore Laguna Beach parks and beaches, travel any street, find and book hotel rooms,
stroll through restaurants and stores, as well as search by category, business name or location. EveryScape
has created a new intuitive visual search by offering one-click access to additional destination information
from websites like Yelp, Flickr, YouTube, Wikipedia and Yahoo! Local.
Teaming up with sales and marketing partner, Laguna Beach Magazine, EveryScape offers Laguna Beach businesses
the opportunity to showcase their physical locations with a "Storefront Listing" or with an enhanced "Mini-WebScape"
that provides a 3D experience of the businesses' interiors. These listings generate virtual foot traffic and offer
an opportunity to highlight reviews, hotel rooms, menus, sales and much more. More than 25 Laguna Beach
businesses have already opened up their virtual locations on EveryScape.
"EveryScape is the closest thing to being there! The technology allows you to virtually experience it before you go!
We love it and our first time guests booking with us love it. Great concept," said Chris Keller of the Hotel La Casa
Del Camino in Laguna Beach.
"We are always looking for something to set Laguna Beach apart in the eye of the visitor. This ground-breaking technology
allows Laguna Beach to be one of the first cities globally to introduce an actual, interactive, breathtaking experience
of our wonderful Orange County destination, and its remarkable lodging and restaurant venues,' said Judy Bijlani,
executive director, Laguna Beach Visitors & Conference Bureau.
Businesses interested in becoming part of EveryScape Laguna Beach can contact Laguna Beach Magazine at
(949) 281-7392, Laguna Beach Visitors & Conference Bureau at (800) 877-1115 or EveryScape at
(781) 250-4746 for more information.
About EveryScape, Inc.
EveryScape, Inc. is creating The Real World Online through a visual platform for local search that
creates a virtual experience of all metropolitan, suburban and rural areas. EveryScape will ultimately let users
share their stories and opinions about real-life daily experiences against a backdrop ranging from streets and
cities, communities, restaurants, schools, real estate and the like. Leveraging its patented HyperMedia Technology
Platform™, EveryScape is using a simple, highly scalable approach that allows the company to tap into local
communities and users in building out the online world. EveryScape is headquartered in Waltham, Mass. and is
venture backed by Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and LaunchPad Venture Group.
Find out more at www.EveryScape.com.
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